CASE STUDIES
The Momentum Engine: How BHHS Chicago Turned “Data Fatigue” into a Growth Machine
The Challenge: Data Overload vs. Execution Deficit
An interview with Patrick Bergner
Chief Strategy Officer Berkshire Hathaway HomeServices
The "Excel Madness" Reality
BHHS Chicago never had a “data” problem—they had an action problem. Operating in one of the nation’s most cutthroat real estate markets, they were surrounded by tools, spreadsheets, and exports. But insights were trapped in “Excel.” Reports had to be manually scrubbed, managers were overwhelmed by dashboards they didn’t understand, and adoption was hit-or-miss.
Then, the unthinkable happened: their primary data platform went dark for months. The outage exposed a hard truth: without a reliable, repeatable way to turn numbers into North Stars, the team was flying blind.
The Pivot: From "Access" to "Ownership"
When BHHS Chicago brought in Relitix, they didn’t just add a new login. They changed the game. Leadership stopped asking managers to be data scientists and instead centralized the “Intelligence Hub” under a single power user.
The goal? Stop giving managers data and start giving them actionable orders. By moving away from fragmented, “log-in-if-you-want” usage to a centralized cadence, the noise vanished. Managers stopped staring at charts and started receiving high-priority hit lists: Who to recruit. Who to protect. Where to strike.
Finding the "Pockets of Success"
The real breakthrough came when BHHS used Relitix to look beyond broad market stats. They began hunting for momentum.
The data revealed a startling reality: while the general market was tightening, BHHS was accelerating in specific neighborhoods at a staggering 130% growth rate—while their nearest competitors were limping along at 2%.
These weren’t just numbers; they were a recruiting weapon. Managers could now walk into a room and prove, with surgical precision, that their company wasn’t just surviving—it was dominating. This “Story of Success” became the ultimate tool for retention and the ultimate hook for top-tier talent.
“What I want this tool for isn’t just recruiting and retention—it’s to find those little pockets of success and turn them into something managers can actually use.”
The Win by the Numbers
- Recruiting Firepower: Established a consistent 2x monthly recruiting cadence.
- Precision Targeting: 300–400 high-value agents identified per manager for surgical outreach..
- Total Alignment: A 100% shift from “occasional usage” to a centralized execution model..
- Operational Resilience: A bulletproof workflow that survived platform outages and manual reporting lag.
The Bottom Line:
Data is just noise until you operationalize it. Relitix didn’t just give BHHS Chicago a better map; it gave them the engine to drive exactly where they were already winning.
See also:
About Relitix
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 180+ U.S. markets. Profiling over 1.2 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market.
Media Contact
Relitix LLC
Email: marketing@relitix.com
Website: relitix.com
By Rob Uhrina, Head of Marketing, Relitix
Published: February 10, 2025
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