About Us

Relitix was founded in 2016 to pioneer agent-focused data science for the real estate brokerage management community. Our core focus is to Empower leaders to make informed decisions. We seek to execute this vision and deliver exceptional value to our clients through

MLS Coverage

Core Team

Our team combines real-world real estate management experience
with a strong technical background.

Steve Murray, President Real Trends

“Relitix has been at the forefront of the development of AI and data tools. Their firm has developed some of the most incredible advanced analytic tools available in the industry and when paired with their real estate brokerage background, has created tools that can help make brokerage leaders smarter about their business. “

Rob Keefe

Founder and President

Rob has lead organizations in every corner of residential real estate, including real estate brokerage, real estate development, mortgage banking, title, and relocation management. He served as Chairman of the Wisconsin Realtors Association representing the state’s 14,000 Realtors as well as terms as a board member of the National Association of Realtors.

Rob is a graduate of the U.S. Naval Academy and holds masters degrees from MIT, Woods Hole Oceanographic Institution, and an MBA from Northwestern’s Kellogg School of Management. A 9 year veteran of the U.S. Navy, Rob served as a Navy diver and explosive ordnance disposal technician.

Matt Michalowski

Senior Data Engineer

Matt has 15+ years experience in data analysis, management, and strategy. Serving in numerous roles in the data space, including managing analyst teams as Data Management Director, he has helped grow multiple start ups into acquisition or expansion positions with markets ranging from healthcare to college athletics.

Matt has four kids that keep him busy in his spare time, and you’ll find him coaching year-round on the soccer pitch, basketball court, or baseball diamond. He serves on numerous youth athletic boards and has a passion for helping community youth use sports as a means for personal growth.

Diana Zaya

Vice President of Sales & Marketing

Diana brings a wealth of knowledge to her role which has been gained through years of experience within the real estate and hospitality industries. Throughout her career, Diana has consistently assisted clients in meeting their goals through a customer-centric approach to sales which has resulted in exceeding key business performance goals and high customer satisfaction rates. Diana has trained and led teams for highly respected companies such as American Express, Century 21, and Hilton Hotels. Amidst the declining real estate market in the late 2000s, she exhibited exemplary leadership through her ability to develop marketing campaigns that gained customer trust and maximized sales. It is her consultative approach to sales that has consistently earned Diana the respect and trust of clients such as Ernst & Young, PepsiCo, Amazon, Google and Abbvie.

Throughout her career, Diana has remained active in influential industry trade associations, expanding on her knowledge base as well as leadership experience by heading committees within such organizations. Diana has earned numerous awards for her distinctive approach to the sales process. In her spare time, Diana is a happy football and lacrosse mom and an outdoor enthusiast. When not cheering on one of her son’s teams, she can often be found either on the golf course or rock climbing in a secluded spot. Diana also has a passion for volunteer work, serving as board member for Home of the Sparrow which assists homeless women and children as well as working on several projects within her community.

Katie Ford

Director of Client Success

Katie comes from a rich background of teaching and training as well as customer support. She has years of experience in aiding and instructing others in various dynamic software implementations across various industries. Her masters in curriculum and instruction give her unique abilities to lead and empower those she partners with to achieve great success in the utilization of many tools that both simplify and streamline their productivity towards their goals. In her spare time she works diligently to increase the size of both her private library and her crocheting yarn collection. When the weather is nice she can be found walking her miniature schnauzer or riding her motorcycle to one of her favorite coffee shops.

Jim Lawson

Head of Product

Jim joined Relitix LLC in April 2022 as Head of Product. Prior to Relitix, Jim was VP of Sales, Marketing, & Client Services at Terradatum for seven years and helped the company prepare for a successful acquisition by Lone Wolf Technologies. He is also a licensed REALTOR® in Houston TX with over 30 years of real estate technology experience. Jim has a broad range of experience in consulting, product development, training, marketing and selling various technology solutions in the real estate industry.

Over his 30-year career, Jim was Business Development Director for Real Estate Digital, Co-Founder of Quadrant2/360Agent, National Sales Director for FNRES, Director National Sales & Business Development for eNeighborhoods, Regional Sales Manager for Online Software/Moore Data, and the #1 reseller for Top Producer Systems.

Jim holds an Economics degree from San Diego State University.

Derek Kane

Director of Data Analytics

Derek has 15+ years experience in data science, ranging from work with start up companies to engagements with global Fortune 50 corporations. His work in the private sector includes manufacturing based time series forecasting and machine learning prediction for supply chain, pricing optimization and sales/customer enhancement. The private sector analytical work included the application of Machine Learning in the criminal justice system in Indiana and the use of advanced techniques for identifying police department expenditure waste in Chicago. In his spare time, Derek has provided a high quality education platform in advanced data science / machine learning on YouTube which has garnered millions of minutes watched, tens of thousands subscribers, and hundreds of thousands of viewsto those who want to learn. He is involved with speaking/collaboration engagements in North America, Europe, and Asia with companies like Ford Motor Company, GEA, MetaScale, Google, Preffered Meals, and MachineOS. Derek has received his Bachelor of Business in Management from Western Illinois University, studied internationally at Noordelijke Hogeschool Leeuwarden, completed a Certified Pricing Professional (CPP) designation, and most recently completed a Master of Science in Predictive Analytics from Northwestern University.

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