PRESS RELEASE

Relitix Marks 10 Years of Pioneering Predictive Intelligence for Real Estate Brokerages.

From pioneering agent movement prediction to analyzing more than 1.2 billion data points across 180+ markets, Relitix marks a decade of advancing predictive intelligence for the real estate brokerage industry.

LAKE GENEVA, WI – NOVEMBER 13, 2026 — Relitix, a leader in real estate brokerage intelligence, celebrates its 10th anniversary this week, marking a decade of innovation focused on helping brokerages use their data to better understand agent performance, anticipate movement and identify opportunities for growth.

Founded in 2016, Relitix entered the market with a different approach to brokerage intelligence. Rather than simply reporting what had already happened, the company developed technology designed to identify what could happen next. One of its earliest innovations was Agent Switch Risk™, an AI model developed to identify agents exhibiting patterns associated with a potential move to another brokerage. This innovation has since become part of the standard toolkit for brokerage operators nationwide.

This innovation has since become part of the standard toolkit for brokerage operators nationwide. The technology gave brokerage leaders a new way to approach agent retention by identifying potential risk before a departure occurred. It established a foundation for the predictive intelligence that has continued to shape the Relitix platform.

Expanding Predictive Intelligence Across the Brokerage:

Building on its early work in agent movement, Relitix expanded its use of AI and predictive analytics across the brokerage, developing metrics designed to help leaders evaluate agent performance, identify emerging producers, assess listing effectiveness, uncover recruiting opportunities and understand office and market performance.

Today, Relitix profiles more than 1.5 million agents across 180+ markets and has analyzed more than 1.2 billion data points. Its platform brings together agent, office and market intelligence to provide brokerage leaders with a broader view of the factors influencing recruiting, retention and growth.

“Ten years ago, we saw an opportunity to use the data already being generated by real estate activity in a fundamentally different way,” said Rob Keefe, Founder and CEO of Relitix. “Brokerage leaders operate in an incredibly complex, yet data-rich environment. Our focus was on finding patterns in that sea of data, that could help brokerage leaders understand what was happening and anticipate what could happen next in order to help them make better, quicker decisions. That principle continues to guide Relitix today.”

A Decade of Innovation in Brokerage Intelligence:

Relitix’s development reflects a broader evolution in how real estate brokerages use data. What began with predicting agent movement has expanded into a suite of predictive and performance intelligence covering agents, recruiting, retention, listings, offices and markets.

The company continues to invest in AI models and metrics designed specifically for the brokerage environment, with the goal of giving leaders insight into the people and business activities that have the greatest impact on their organizations.

“Predictive intelligence and pattern recognition has become an increasingly important part of the real estate technology landscape,” said Keefe. “We’re proud that Relitix was working in this space a decade ago, and we’re focused on continuing to push the industry forward.”

About Relitix:

Relitix is a leader in real estate brokerage intelligence, founded by a team of professionals with more than 50 years of combined experience in real estate. Since 2016, Relitix has transformed complex MLS records and other data sources through AI to deliver a single, powerful suite of tools for recruiting, retention, and growth. Relitix’s advanced data tools offer unprecedented visibility into agents, offices, markets, and competing brokerages, allowing them to dominate the real estate landscape with precision market intelligence.