Recruiting and Retaining Real Estate All-Stars: Identifying Agents Ready to Switch Firms, Leveraging Relitix’s AI-Powered Switch Risk™ Metric
Included in Relitix Agent Performance and Relitix Office Performance
By Rob Uhrina, Head of Marketing, Relitix
Published: January 5, 2025
Brokerage success starts with securing exceptional talent and retaining high-impact agents who consistently deliver strong performance. A critical strategic advantage for brokerages lies in pinpointing agents who are looking to switch brokerages, enabling proactive talent management and competitive positioning. We call this “switch risk”. Here’s how to use switch risk as a strategic lens into recruiting top agents in your market who are open to opportunity, and evaluating your current agent pool to identify those who may be at risk of leaving your firm.
Start by checking an agent's listing effectiveness grade
Top listing agents power a brokerage’s success by consistently delivering a reliable pipeline of business. The listing grade metric gives you clear visibility into how agents are performing, both inside and outside your firm. Use it to isolate top talent as your very first step. Listing grade is calculated based on critical dimensions such as time on market, pricing accuracy, and sales outcomes using MLS data from three to 18 months back. Agents are ranked on a curve. The top 20% score an “A.” The bottom 20%, fall to an “F”.
Then apply switch risk
Switch risk arms you with a clear market advantage. Use it before your competitors to find top recruiting prospects. Uncover agents in your firm who may be considering a move. And know where to focus on retention strategy. By identifying potential switchers, you can avoid costly losses, but also carve out new relationships with future recruits.
Here’s how it works. Agents with high switch risk are ones most likely to leave their current brokerage. Relitix’s switch risk is powered by AI and a deep-learning model that evaluates an agent on multiple dimensions — behavioral patterns, sales performance, listing history, closing patterns, and market trends—to accurately predict their likelihood of switching brokerages. By identifying patterns linked to agents who have previously switched brokerages, this model accurately predicts the likelihood of a future move.
Use switch risk to strengthen agent retention
Brokerages rely on the success of every real estate agent closing deals. Whether your goal is ten or thirty closed transactions a month, meeting these targets hinges on retaining key agents. Switch risk helps you safeguard top performers by signaling early when agents show signs of leaving, allowing you to respond proactively with retention strategies that protect your best agents from leaving.
Leverage switch risk for smarter recruiting
Focusing on agents with elevated switch risk and strong listing effectiveness significantly enhances your ability to identify the most valuable talent in your market and the most accessible targets. This approach allows you to target top performers who can make meaningful contributions to your team’s growth and are more receptive to your recruitment efforts. It also helps prevent wasting time on low-probability candidates.
In summary
Relitix’s deep learning model delivers immediate, actionable insights into agent behavior and sales potential, simplifying the process of recruiting and tracking your own agent pool for brokerage switches. Here are a few benefits of adopting a switch risk model.
- Track agents ready to switch firms for both recruiting and retention.
- Boost recruiting success by combining the listing grade metric with switch risk.
- Increase office performance by recruiting high-value agents that can add to your team’s performance.
- Accelerate decision making and accuracy with simple tools for measuring agent performance.
- Stay competitive by sharpening your focus on retention and those agents who are driving the most success.
Disclaimer: This article is based on the provided information and general knowledge about real estate recruitment. The specific methodology and data points used by Relitix’s deep learning model may vary.
See how to do it in Relitix.
Shown above: The Relitix Agent AI-powered switch risk metric showing how likely agents are ready to switch firms.
About Relitix
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 130+ U.S. markets. Profiling over 1.2 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.
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