Recruiting Real Estate All-Stars: Identifying Top Listing Agents Ready to Switch Firms, Leveraging AI-Powered Switch Risk™
By Rob Uhrina, Head of Marketing, Relitix
Published: January 5, 2025
In the competitive world of real estate, identifying and recruiting top talent is paramount for brokerage success. One of the most valuable assets any brokerage can acquire is a high-performing listing agent. However, finding these “unicorns” – top-performing agents who are both highly productive and open to new opportunities – can be a challenging endeavor. This is where a powerful combination of data-driven insights comes into play: listing grade, plus switch risk.
Why Listing Grade Matters
Listing agents are the backbone of a successful brokerage. They are the front line in acquiring new clients and generating revenue. By focusing on agents with high listing grades, you’re targeting proven performers with a track record of success. These agents possess valuable skills, a strong client base, and the ability to consistently bring in new business.
How is Listing Grade Calculated
Using MLS data spanning 3 to 18 months, the Listing Grade Metric evaluates agents on critical dimensions such as time on market, pricing accuracy, and sales outcomes. Agents are ranked on a curve, with the top 20% achieving an “A” and the bottom 20% earning an “F.”
The Power of Switch Risk
Identifying agents with a high “switch risk” – those likely to leave their current brokerage – allows you to proactively engage with top talent. Relitix’s deep learning model analyzes vast amounts of data, including listing history, closing patterns, and market trends, to predict the likelihood of an agent switching brokerages. This predictive capability provides a significant advantage, allowing you to initiate contact before your competitors even know the agent is considering a move. By identifying potential switchers early on, you can build relationships and present compelling opportunities, increasing your chances of successfully recruiting them to your team.
By focusing your recruitment efforts on agents with both high listing grades and elevated switch risk, you're identifying the most valuable and accessible targets.
The Synergistic Effect: Listing Grade + Switch Risk
The true power lies in combining these two factors. By focusing your recruitment efforts on agents with both high listing grades and elevated switch risk, you’re identifying the most valuable and accessible targets. You’re not just looking for any agent; you’re seeking top performers who are actively considering a change and are more receptive to your recruitment efforts. This targeted approach significantly increases your chances of successfully recruiting top talent. You’re not wasting time and resources on agents who are unlikely to switch or those who may not contribute significantly to your team’s success.
How Switch Risk is Calculated
Relitix’s switch risk grade is determined by a sophisticated AI model that analyzes an agent’s historical performance data, such as listing activity, closing patterns, and market trends. This model identifies patterns associated with agents who have previously switched brokerages, enabling it to predict the likelihood of future moves with a high degree of accuracy.
Recruit Smarter, Not Harder
Relitix’s deep learning model delivers immediate, actionable insights into agent behavior and sales potential, saving time and simplifying the process of identifying and recruiting top talent. Here are a few ways predictive analytics are leveling up the recruiting game.
- Identifying agents ready to switch by analyzing behavioral patterns and market activity.
- Boosting recruitment success rates with high listing Grade agents poised for change.
- Maximizing office productivity by targeting high-value agents with proven track records.
- Accelerating decision-making with precise metrics on agent performance and switching likelihood.
- Enhancing competitive intelligence by focusing on agents driving market impact.
- Optimizing talent acquisition costs by targeting only the most valuable candidates.
Disclaimer: This article is based on the provided information and general knowledge about real estate recruitment. The specific methodology and data points used by Relitix’s deep learning model may vary.
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Shown above: The Relitix Agent AI-powered switch risk metric showing how likely agents are ready to switch firms.
About Relitix
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 130+ U.S. markets. Profiling over 1.2 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.
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Relitix LLC
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Website: relitix.com
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