Relitix Real Estate Agent Switch Risk Metric™
Recruiting real estate all stars. Retaining your top talent. Identifying agents who are likely to switch brokerages, leveraging AI.
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Brokerage success starts with securing the right talent and retaining agents who consistently deliver strong results. A key advantage is having the ability to identify agents who may be considering a move, allowing you to proactively recruit available talent, improve your own retention, and stay competitive. Here’s how to use Relitix Switch Risk™ to find recruiting prospects open to new opportunities and spot agents on your own team who are showing early signs of departure.
Relitix Switch Risk™ helps you:
- Get point-blank clarity on which agents are showing signs of switching firms.
- Scan your entire agent roster in one sweep to find ones “at risk” of leaving.
- Stay in front of agent departures and exit surprises before competitors.
- Target recruiting prospects at the exact moment they show signs of movement.
Use Switch Risk™ to prevent your top agents from leaving.
Brokerages rely on the success of every real estate agent closing deals. Switch risk helps you retain your top people by signaling when they show signs of leaving, triggered by often imperceptible shifts in daily output, allowing you to respond early and eliminate costly departures.
Think about the traditional model of human resources in management. It is almost entirely reactive. A manager only finds out an employee is unhappy or feeling undervalued when that employee literally walks into the office, shuts the door, and hands in their two weeks notice. And by the time they hand in that notice, they have probably already signed a contract with a competitor, packed up their digital rolodex and checked out mentally months ago. It is way too late to save the relationship at that point and now you are left scrambling to replace that output.
Leverage Switch Risk™ to hire the best recruiting prospects.
By focusing on agents with elevated switch risk, you can identify the most valuable and accessible targets in your market at a glance. Switch Risk™ AI analyzes signals across an agent’s entire operational footprint and detects behaviorial patterns that show signs of agent departure, allowing you to dial into recruiting targets and prospects with validation. It also eliminates “wasted” time on low-probability candidates who often look good on paper but aren’t showing any signs of switching brokerages.
Take for example, the hidden gem—the producer who is doing everything right but is stuck in a system that prevents them from reaching their full potential. While every other broker in town fights over the same big name producers who have no intention of leaving, Switch Risk points you in the direction of the high-performer who is actually ready to listen. By catching that signal before an agent hits the open market, you aren’t just cold calling. You are offering them better home, at a time when they are ready to make a move.
Relitix Switch Risk™: The Gold Standard in Predictive Intelligence.
In 2023, Relitix performed a retrospective analysis of agents who switched brokerages in 2022 and 2023. We found that 23%-27% of agents who had changed brokerages during that time had been flagged as yellow or red at least once in the prior 6 months, the variation depending on the MLS.
The difference between standard analytics and true predictive AI isn’t just the code—it’s the context. While many solutions out there scramble to launch “new” AI tools, Switch Risk™ has already spent a decade mastering the market.
What makes our engine the most precise on the market? Longevity. Since 2016, our AI has learned every extreme of the modern economy. It has analyzed millions of data points across the pre-pandemic era, the hyper-speed housing boom, and today’s high-interest slowdown.
This deep historical perspective allows Switch Risk™ to do what others can’t: isolate human behavior from macroeconomic noise. Most systems see a drop in production and trigger a false alarm. Our AI knows the difference between an agent affected by a “frozen” market and an agent who is personally disengaging. By spotting the tiny, almost imperceptible shifts in daily output, long before a human manager can, Relitix Switch Risk™ helps prevent the “exit surprise”.
Here's how it works in Relitix
Know an agent's listing effectiveness before considering Switch Risk.
Start with the listing grade metric first. It provides clear visibility into how agents are performing right now, both inside and outside your firm. Listing grade is calculated based on critical dimensions such as time on market, pricing accuracy, and sales outcomes using MLS data from three to 18 months back. Agents are ranked on a curve. The top 20% score an “A.” The bottom 20%, fall to an “F”. Learn more about the Listing Effectiveness Grade™.
Then apply Switch Risk™.
Applying the science:
Agents with high switch risk are ones most likely to leave their current brokerage. Relitix’s switch risk is powered by AI and a deep-learning model that evaluates an agent on multiple dimensions — behavioral patterns, sales performance, listing history, closing patterns, and market trends—to accurately predict their likelihood of switching brokerages. By identifying patterns linked to agents who have previously switched brokerages, this model accurately predicts the likelihood of a future move.
Green Switch Risk: The agent is not more likely than the average agent to switch offices.
Yellow Switch Risk: The agent is 5 times more likely more likely than the average agent to switch offices.
Red Switch Risk: The agent is 10 times more likely than the average agent to switch offices.
In summary
Relitix’s deep learning model delivers immediate, actionable insights into agent behavior and sales potential, simplifying the process of recruiting and tracking your own agent pool for brokerage switches. Here are a few benefits of adopting a switch risk model.
- Track agents ready to switch firms for both recruiting and retention.
- Boost recruiting success by combining the listing grade metric with switch risk.
- Increase office performance by recruiting high-value agents that can add to your team’s performance.
- Accelerate decision making and accuracy with simple tools for measuring agent performance.
- Stay competitive by sharpening your focus on retention and those agents who are driving the most success.
Disclaimer: This article is based on the provided information and general knowledge about real estate recruitment. The specific methodology and data points used by Relitix’s deep learning model may vary.
Watch how to do it in Relitix.
Shown above: The Relitix Agent AI-powered switch risk metric showing how likely agents are ready to switch firms.
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About Relitix
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 180+ U.S. markets. Profiling over 1.2 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.
Media Contact
Relitix LLC
Email: marketing@relitix.com
Website: relitix.com
By Rob Uhrina, Head of Marketing, Relitix
Published: January 5, 2025
#AgentRecruiting #RealEstateRetention #SwitchRisk #BrokerageStrategy #TalentAcquisition #AgentTurnover #PropTech #Relitix
