Relitix Agent Rookie Potential Rating™ (RPR)

Recruit smarter, not harder: The Agent Rookie Potential Rating reveals which new agents have potential to become top producers.

The real estate world is buzzing with rookie agents, but let’s be real—not all of them survive. Of the nearly 58,000 new agents entering the MLS in the past three years, a staggering 70% won’t stick around long enough to go pro.

So, how do you cut through the noise and find rising stars? Introducing the Rookie Potential Rating—a revolutionary, data-driven agent rating system developed by Relitix to help you uncover standout talent with unmatched precision.

With data-driven insights and predictive power, RPR is setting a new standard for how recruiters identify and secure top rookie talent and upcoming producers before they rise to the top.

What is the Agent Rookie Potential Rating?

Think of Rookie Potential as your personal crystal ball, only smarter (and way more reliable) — a cutting-edge metric that predicts whether an agent will close $3M+ annually by year four. With this insight, you can confidently make data-driven decisions, ensuring you invest in the right rookies, who are most likely to accelerate your team’s success and drive your business forward.

How agent rookie potential gives recruiters a competitive edge

RPR redefines how brokerages find and recruit top rookie talent before they break out. Here’s what sets it apart:

Spot future stars backed by data-based recommendations: and find them before the competition.
Find diamonds in the rough: that may otherwise go unnoticed leveraging predictive metrics.
Find talent ready for success in your own agent pool: and coach them to reach their full potential, leveraging data-backed insights.
Discover agents outside your firm: who are high-potential prospects at other brokerages and would be open to discussing opportunities for growth.

The backbone of RPR:

RPR is assigned to agents who have completed their first MLS-recorded transaction within the past three years. It represents the probability that they will remain in the business in their fourth year and close more than $3 million in volume.

What powers Relitix accuracy

AI-powered insights: leveraging advanced algorithms trained on over 2.4 million historical examples.
Key data points: encompassing fundamental listing metrics, transaction volumes, closing counts, and agent tenure.
Unmatched precision: for comparing rookie listing performance to historical success patterns, ensuring reliable predictions.

With a predictive power of 0.8 AUC (read: crazy accurate), Rookie Potential only gets sharper as more agents build track records.

RPR methodology:

With Relitix’s Rookie Potential Rating (RPR), recruiting the right talent becomes a precise, data-backed process. The RPR methodology puts you in the driver’s seat, offering a clear, actionable path to finding high-potential agents who are ready to make an impact. Here’s how you can leverage this powerful tool to build your cream team with confidence:

Start with the Relitix dashboard: The Rookie Potential Quick List on your portal filters agents by RPR so you can get straight to the good stuff.
Customize Your Strategy: Adjust RPR filters to match your specific recruiting goals or team needs.
Take Action: Reach out to high-potential agents and start conversations that matter.

Breaking down RPR scores:

RPR scores are expressed as percentages from 0% to 99%. Here’s what they mean:

0-10%: Part-timers, dabblers—likely not your next MVP.
11-22%: Sub-par, but there’s potential in the right environment.
22-40%: Promising, but not quite shining.
40-60%: Hidden gems—serious talent that hasn’t hit the radar yet.
60-80%: Recognized stars on the rise.
80%+: The elite—future leaders and office superstars.

Pro Tip: Target agents scoring 40%-60% for optimal recruiting ROI.

See how to find strong agent rookies in Relitix.

Dive deeper into the science and strategy behind Rookie Potential in Lesson 11 of the Relitix Knowledge Academy.

Get Rookie Potential Ratings from Relitix:

About Relitix

Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 130+ U.S. markets. Profiling over 1.2 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.

Media Contact

Relitix LLC
Email: marketing@relitix.com
Website: relitix.com

By Rob Uhrina, Head of Marketing, Relitix

Published: December 2, 2024

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