Relitix AI-Powered Listing Risk™ Metric
Predict your real estate pipeline health with AI that spots at-risk listings early. Identify those needing sharper strategy, fresh marketing, or a price adjustment before they quietly stall out or slip away.
Included in Relitix Office Performance
Did you know over a quarter of today’s listings never close? In today’s market, surface-level metrics aren’t enough. Relitix Listing Risk, leverages AI and predictive metrics to help you quickly spot listing problems before deals go off track. It uses an advanced scoring system to measure listing success and identifies listings showing signs of trouble—allowing managers and coaches to step in early, support listing agents, and keep deals moving forward.
List Risking helps you:
- Score listings across your entire inventory.
- See side-by-side views of where inventory is strong and at risk.
- Identify listings that could stagnate, expire, or fail to close based on similar patterns.
- Intervene on pricing, coaching, or seller communication at the right time.
- Fix predictable issues early to boost listing success and seller confidence.
Spot troubled listings fast
When juggling a large inventory of listings, scanning your pipeline for at-risk listings requires constant review. AI tools like “listing risk” use predictive metrics to quickly spot listings at risk before issues arise, scanning dozens of listings at once across your entire brokerage to find ones in need of immediate action. The indicator shows managers and agents which listings AI predicts should have sold already—but haven’t. Even better, it eliminates the need to manually check every listing for underperformance and is equally effective for brokerages with smaller pipelines.
Red Listing Risk: AI predicts this listing should have already sold.
Yellow Listing Risk: AI predicts this listing is overdue for attention.
High Age: Listings where Days on Market exceed the median for similar properties.
Coaching agents to close
When listings are flagged for trouble (or risk), managers and coaches can quickly step in and provide listing agents with the right support at the right time to help them overcome obstacles and keep deals on track. Brokers can even leverage Relitix coaching insights, tailored to each agent’s unique needs to improve performance—for smarter and more effective guidance, complete with actionable insights and data-backed talking points. When agents receive the right support, sellers experience better communication, faster action, and greater confidence.
Why "list risk" is vital to long-term success
- Stagnant listings can drain your bottom line.
- “List Risk” flags weaknesses before they become a liability.
- Spotting underperformance early helps keep all deals on track.
- List risk helps build confidence that listings are tracking with the rest of the market.
- Actionable insights direct your focus to listings losing momentum.
- Real-time tracking lets you respond strategically, rather than with last-minute firefighting.
Knowing the risk of each listing in your inventory isn’t just data—it’s your edge in maintaining solid GCI. It’s how you stay ahead, make smarter moves, and drive results before deals go off track or clients consider switching agents or firms.
"List risk" helps power GCI
From a strategic perspective, top-tier brokerages can increase their Gross Commission Income (GCI) most directly by boosting the close rate of their active listing pipeline. Every listing that moves from active to sold not only drives revenue but also strengthens market credibility, referral opportunities, and agent confidence. By leveraging List Risk™, Relitix gives leaders the foresight to intervene early and strengthen listing performance, agent success, and overall brokerage results.
In summary
Effective tools help you identify listing conversion challenges early. By applying focused attention—through better pricing, timely agent follow-up, and coaching—you can maximize the sell-through rate for every listing across your brokerage. It’s not just about how many listings you have. It’s about turning the listings you already have into consistent, predictable revenue. The higher the close rate, the more efficiently your team drives GCI growth and without increasing marketing spend or operational overhead.
See how to do it Relitix Office.
About Relitix
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 180+ U.S. markets. Profiling over 1.5 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.
Media Contact
Relitix LLC
Email: marketing@relitix.com
Website: relitix.com
By Rob Uhrina, Head of Marketing, Relitix
Published: August 29, 2025
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