Relitix AI Listing Effectiveness Grade™
A data-driven approach for evaluating real estate listings and listing agents
Included in Relitix Agent Performance and Relitix Office Performance
The listing effectiveness grade, available exclusively from Relitix, uses data science to help brokerages and recruiters evaluate listing success. It applies a clear, data-driven system to rate agents on how effectively they manage their listing inventory. It can also be used as a tool to perform individual listing reviews, which can reveal deeper intelligence on how listings are being managed compared to the rest of your inventory.
The Listing Effectiveness Grade™ helps you:
- Get clear benchmarks on how well agents manage listings.
- Spot listing performance issues by agent across your entire brokerage.
- Coach low-scoring agents to help them close deals faster.
- Focus recruiting on high-scoring agents in your market.
How the Relitix Listing Effectiveness Grade™ works
The Listing Effectiveness Rating (LER) / Grade is a performance metric for real estate agents that evaluates their ability to sell their listings within a reasonable time frame. The rating system takes into account time on market, expired listings, property characteristics and local market conditions to provide a fair assessment that replaces subjective bias with evidence-based insights.
A high grade indicates that an agent is more likely to sell their listings quickly compared to their peers, whereas low grading implies an agent’s listings tend to expire or remain unsold for longer periods.
The metric evaluates listing success over the last 3-18 months. It allows for a dynamic and relevant evaluation of an agent’s performance, reflecting their most recent sales activities. An “A” grade is the highest an agent can achieve with lower performance graded at B, C, D, and F. Grades are assigned on a curve, with the top 20% achieving an “A” and the bottom 20% earning an “F.” This distribution not only provides unparalleled insights into agent-to-listing effectiveness, but also equips brokerages with insights to find their “A” players and compare quality of their recruiting prospects.
Relitix profiles over 1.5 million agents in more than 180 markets nationwide to power its listing effectiveness grade. By applying a consistent framework across all agents in an MLS, it eliminates bias, offering a scientific benchmark on how well agents handle listings in their market.
The Relitix Listing Effectiveness Grade is a data-driven framework that evaluates and ranks all agents in the MLS on a consistent curve, providing an objective measure of their listing performance, eliminating bias, and expanding firm-level benchmarking capabilities.
Other applications
Benchmark your agent roster vs. the competition
With agents graded on a curve, the Listing Grade Metric provides a clear view of how your team’s performance measures up to a broader market. This allows brokerages to identify strengths and weaknesses in their current agent pool and close performance gaps where the competition is tracking ahead.
Build consumer confidence with metrics that carry weight
Listing effectiveness is a tangible way of communicating agent competence to consumers, outranking sales volume accolades that offer little context. The Relitix listing effectiveness grade has become an industry benchmark, that scrutinizes agent and listing effectiveness with unmatched accuracy. With it, sellers can make informed decisions by focusing less on total sales volume and more on an agent’s effectiveness.
See how to do it Relitix
About Relitix
Relitix profiles over 1.5 million agents in more than 180 markets nationwide to power its advanced data learning models for grading effectiveness. By applying a consistent framework across all agents in the MLS, it eliminates bias and introduces a scientifically robust method for evaluating success in listing management that expands a firm’s benchmarking capabilities.
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 180+ U.S. markets. Profiling over 1.5 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.
Media Contact
Relitix LLC
Email: marketing@relitix.com
Website: relitix.com
By Rob Uhrina, Head of Marketing, Relitix
Published: December 13, 2024
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