The Relitix Story
Built by real estate brokers for real estate brokers.
We empower brokers to make informed decisions—backed by over 50 years of combined real estate experience. We didn’t start with programmers—we started with closings, recruiting battles, and commission splits. Our team has walked in your shoes: juggling agent personalities, tracking KPIs by hand, and reading the market by instinct. That’s why we built Relitix—an AI-powered recruiting and performance platform, designed by people who know what matters in real estate.
Relitix gives brokers real-time visibility into agent performance, market trends, and recruiting opportunities. It’s the platform we wished we had—turning experience into actionable insight. Whether you’re growing your team, coaching underperformers, or defending your top agents from poaching, Relitix is built to help you win—because we’ve been there. Best of all, it complements your CRM and works right out of the box with your MLS data.
Pioneers in Real Estate Predictive Analytics and AI Data Science since 2016.
Built by real estate veterans, Relitix provides smarter, AI-driven tools that work right out of the box with your MLS to help real estate leaders build, recruit, and grow their sales teams and business with confidence. We don’t replace your CRM; our powerful, AI-driven insights complement it, helping you get more value from your existing systems.
From the start, we pioneered AI-driven solutions for brokerages—tools shaped not just by data, but by decades of real-world experience. Our actionable intelligence helps brokerages grow their teams, improve results, and stay ahead in a competitive market.
A leader in brokerage intelligence since 2016
- We empower brokers with smarter metrics and actionable insights to guide strategy.
- Engineered by brokers who understand the real estate challenges you face every day.
- Backed by over 50 years of combined real estate experience.
- Nearly a decade of continuous AI learning for unmatched precision.
- AI-powered insights, built for real-world decisions.
- Real support, real people, not just support pages and FAQs.
Meet the Relitix Team
Rob Keefe
Founder and President
Jim Lawson
Head of Product
Adie Dugan
Head of Customer Success
Jen Saylor
Implementation Manager
Matt Michalowski
Senior Data Engineer
Josephine Horn
Head of Engineering & Technology
Rob Uhrina
Head of Marketing
Derek Kane
Chief AI Officer
Level up your strategy, recruiting, and retention — with AI-driven real estate metrics that complements your CRM.
Get started now, learn why leading brokerages choose Relitix over anything else to recruit, retain and grow their business.
Why top brokerages trust Relitix
Brokerages love how Relitix helps them get things done efficiently.
But don’t take our word for it, hear it directly from them.
"If you’re using another analytics platform, you aren’t getting the kind of insider sales data that can change your business like Reltiix can."
- Dan Kruse
Century 21 Affiliated
"There is a team of people committed to working with and helping us keep our agents some of the top producing in the nation."
-Nick Weitekamp
West USA Realty
"It is truly fascinating to see how accurate the Relitix system is. Any brokerage that doesn't have this is making a mistake."
- Anthony Lamacchia
Lamacchia Realty
