About Relitix
Built by real estate brokers for real estate brokers.
Pioneers in Real Estate Predictive Analytics & AI Data Science since 2016.
Built by real estate veterans, Relitix delivers AI-powered insights that work right out of the box with your MLS to help real estate leaders like you build, recruit, and grow your sales teams, optimize listings and track momentum. We don’t replace your CRM. We complement it so you can continue using systems that work.
- Engineered by brokers who truly understand real estate.
- The industry’s leading AI and predictive analytics suite.
- Over a decade of continuous AI learning for unmatched precision.
- Predictive metrics built on millions of verified data points.
- Industry-leading insights, predicting 26% of agent switches.
- Backed by a team with 50+ years of brokerage experience.
- Real support from real people, not just support pages.
Relitix profiles over 1.5 million agents in more than 180 markets nationwide for predictive reliability to help brokers recruit, coach, and optimize their listing success, while powering advanced data learning models that deliver precise insights for monitoring brokerage performance and agents. Clients trust Relitix for its seamless integration with their MLS right out of the box, leveraging AI to provide predictive metrics and actionable insights.
Meet the Relitix Team
Rob Keefe, Founder & President
Executive Summary
Rob founded Relitix to bridge a critical gap in the industry: the need for actionable intelligence in an increasingly data-heavy market. His leadership is backed by experience in every sector of residential real estate, including brokerage, development, mortgage banking, and title. A recognized industry authority, Rob served as Chairman of the Wisconsin REALTORS® Association, and completed multiple terms as a board member of the National Association of REALTORS®.
A graduate of the U.S. Naval Academy, Rob holds master’s degrees from MIT and the Woods Hole Oceanographic Institution, alongside an MBA from Northwestern’s Kellogg School of Management. A nine-year veteran of the U.S. Navy, Rob served as a Navy diver and explosive ordnance disposal technician, bringing military-grade precision to the world of real estate data science.
Jim Lawson, Head of Product
Executive Summary
Jim is an executive leader with over 30 years of experience in real estate technology, operations, and value creation. A licensed REALTOR® and San Diego State Economics graduate, Jim specializes in building high-performing teams and products that “move the needle.” Before joining Relitix in 2022, he served as VP at Terradatum, where he was instrumental in the company’s successful acquisition by Lone Wolf Technologies.
At Relitix, Jim oversees the strategic evolution of the product ecosystem. Drawing on a career-long history of scaling tech solutions—including leadership roles at Real Estate Digital, eNeighborhoods, and Moore Data—he ensures every Relitix tool delivers measurable, market-leading results.
Adie Dugan, Head of Client Success
Executive Summary
Adie Dugan is a real estate industry veteran specializing in driving client satisfaction and long-term strategic partnerships. With a distinguished background in leadership roles at Berkshire Hathaway HomeServices, Divvy Homes, and Pathway Homes, Adie has a proven track record of scaling operations and delivering measurable results. Notably, she spearheaded a sales volume increase from $195 million to $303 million during her tenure at PenFed Realty Texas.
At Relitix, Adie leverages her deep expertise in property management and employee development to empower brokerage leaders. She is dedicated to helping clients harness AI and data-driven intelligence to optimize office performance and recruitment.
Jennifer Saylor, Implementation Manager
Executive Summary
Jennifer Saylor is an Implementation Manager at Relitix, where she has spent the last four years guiding brokerages through successful software adoption and configuration. She combines hands-on knowledge of MLS compliance and onboarding with a strong customer support background, helping real estate leaders translate complex data and predictive analytics into everyday workflows their teams can actually use.
She collaborates across sales, product, and data teams to coordinate timelines, manage risks, and ensure each implementation launches on time and performs as expected, from integrations with MLS data to agent and office-level reporting. Known for her attention to detail and clear communication style, she also supports training and onboarding so that managers, staff, and agents feel confident using Relitix’s AI-driven insights in real recruiting conversations and coaching sessions.
Rob Uhrina, Head of Marketing
Executive Summary
Rob Uhrina is a strategic marketing leader with over 25 years of experience driving growth across the software, tech, and AI sectors. A “Top 40 Under 40” honoree, Rob is recognized for his entrepreneurial spirit and a career-long commitment to building products that define industry standards. His extensive background spans the development of audio and video production software, as well as pioneering on-demand distance learning platforms that reshaped how technical education was delivered.
Rob brings a “creator’s intuition” to high-stakes digital engagement. At Relitix, he leads the marketing ecosystem, bridging technical innovation with market-ready strategy. By blending deep expertise in business intelligence and marketing, he ensures Relitix remains the gold standard for AI-powered real estate intelligence, empowering brokerage leaders to optimize operations and capture market share through actionable, high-fidelity insights.
Derek Kane, Chief AI Officer
Executive Summary
Derek M. Kane is a visionary technologist with over 20 years of experience building high-scale data solutions and Centers of Excellence for the financial and tech sectors. A holder of a U.S. Patent for IT cost-recovery systems, Derek has spent his career at the intersection of Big Data and enterprise leadership, transforming raw information into governed, repeatable business value.
At Relitix, Derek leads the AI strategy, focusing on accelerating the value of data streaming and predictive modeling. By leveraging his expertise in machine learning and scalable architecture, he ensures that Relitix’s next-generation products deliver the high-precision insights brokerage leaders need to identify market shifts, monitor agent mobility, and scale their operations with total confidence.
Kristopher K. Coe, Product Manager
Executive Summary
Kristopher K. Coe is a seasoned real estate strategist and product innovator with over 20 years of experience across brokerage operations, title, and tech development. A dual-licensed broker in Wisconsin and Colorado, Kris previously served as Executive Director for a Denver-based firm, where he personally oversaw more than $70 million in sales.
At Relitix, Kris bridges the gap between complex AI development and practical brokerage needs. As the co-creator of the transaction platform Paperclip, he brings a “builder’s mindset” to the Relitix roadmap, ensuring that next-generation AI tools deliver the intuitive, actionable intelligence required for modern real estate leaders to scale.
Level up your strategy, recruiting, and retention — with AI-driven real estate metrics that complement your CRM.
Get started now, learn why leading brokerages choose Relitix over anything else to recruit, retain and grow their business.
Why top brokerages trust Relitix
Brokerages love how Relitix helps them get things done efficiently.
But don’t take our word for it, hear it directly from them.

"If you’re using another analytics platform, you aren’t getting the kind of insider sales data that can change your business like Reltiix can."
- Dan Kruse

"There is a team of people committed to working with and helping us keep our agents some of the top producing in the nation."
-Nick Weitekamp
West USA Realty

"It is truly fascinating to see how accurate the Relitix system is. Any brokerage that doesn't have this is making a mistake."
- Anthony Lamacchia
Lamacchia Realty