Relitix AI Listing Effectiveness Grade™
A data-driven approach for evaluating real estate listings and listing agents
Included in Relitix Agent Performance and Relitix Office Performance
The listing effectiveness grade, available exclusively from Relitix, uses data science to help brokerages and recruiters evaluate listing success. It applies a clear, data-driven system to rate agents on how effectively they manage their listing inventory. It can also be used as a tool to perform individual listing reviews, which can reveal deeper intelligence on how listings are being managed compared to the rest of your inventory.
How the listing effectiveness grade works
Using MLS data spanning 3 to 18 months, the Listing Grade Metric evaluates agents on critical dimensions such as time on market, expired listings, and sales outcomes, replacing subjective bias with evidence-based insights. Agents are ranked on a curve, with the top 20% achieving an “A” and the bottom 20% earning an “F.” This distribution not only provides unparalleled insights into agent-to-listing effectiveness, but also equips brokerages with insights to quickly find their “A” players and size up recruiting prospects—those consistently delivering exceptional results—to strengthen their teams and drive sustained success.
The Relitix Listing Effectiveness Grade is a data-driven framework that evaluates and ranks all agents in the MLS on a consistent curve, providing an objective measure of their listing performance, eliminating bias, and expanding firm-level benchmarking capabilities.
Objectivity and precision
Relitix profiles over 1.5 million agents in more than 180 markets nationwide to power its advanced data learning models for grading effectiveness. By applying a consistent framework across all agents in the MLS, it eliminates bias and introduces a scientifically robust method for evaluating success in listing management that expands a firm’s benchmarking capabilities.
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Other applications
Benchmarking against competitors
With agents graded on a curve, the Listing Grade Metric provides a clear view of how your team’s performance measures up to the broader market. This allows brokerages to identify strengths and weaknesses within their agent pool and close performance gaps where the competition is tracking ahead.
Promoting in marketing materials and building consumer confidence
Listing effectiveness can also give consumers a transparent view of an agent’s proven success. Relitix listing effectiveness score is an industry benchmark, that scrutinizes agent and listing effectiveness better than any other tool on the market today. Agents graded highly can leverage their scores to demonstrate expertise and build credibility with potential clients. Add them to marketing materials so home buyers and sellers can make informed decisions when selecting an agent and build trust with potential clients, setting your brokerage apart.
About the Listing Effectiveness Calculation
The Listing Effectiveness Rating (LER) / Grade is a performance metric for real estate agents that evaluates their ability to sell their listings within a reasonable time frame. This rating system takes into account property characteristics and local market conditions to provide a fair assessment.
A high rating or grade indicates that an agent is more likely to sell their listings quickly compared to their peers, whereas a low grading implies that an agent’s listings tend to expire or remain unsold for longer periods.
The metric evaluates listings taken between 3 and 18 months ago. This allows for a dynamic and relevant evaluation of an agent’s performance, reflecting their most recent sales activities. An “A” grade is the highest an agent can achieve with lower performance graded at B, C, D, and F.
About Relitix
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 180+ U.S. markets. Profiling over 1.5 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.
Media Contact
Relitix LLC
Email: marketing@relitix.com
Website: relitix.com
By Rob Uhrina, Head of Marketing, Relitix
Published: December 13, 2024
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