Relitix Agent Coaching Cues™
Smart coaching: finding which agents are struggling and what to focus on next to strengthen their performance.
Included in Relitix Agent Performance and Relitix Office Performance
Relitix Coaching Cues™ are AI-driven insights to give brokers clear, objective direction on which agents need help, why they are off track, and how to coach them back to strong performance. Each cue offers a focused approach, complete with coaching insights and a short narrative, helping leaders jump straight into meaningful conversations with their agents instead of just looking at dashboard metrics.
What are Relitix coaching cues?
Relitix Coaching Cues point to specific issues in agent production and recommends where to focus coaching. Each cue blends production data, listing patterns, 2-year production and behavioral trends into a concise storyline that answers: what is happening, why it matters, and what to work on next. Coaching Cues are designed to make conversations easier, each paired with a category and suggested coaching angles.
Coaching cues help managers with questions like:
- Which agents are quietly falling behind?
- What is the actual source of the performance issue?
- Where can meaningful coaching intervention boost their likelihood of closing listings?
- How does this agent compare to thousands of similar agents historically?
Coaching cues can also be used as filters to find groups of agents facing similar challenges, allowing leaders to coach not just more accurately one on one, but more efficiently with a larger team.
Why coaching cues matter
Underperformance rarely happens overnight. It typically emerges gradually through slow listing activity, low conversion ratios, or patterns of hesitation in prospecting. Without a structured way to identify early warning signs, brokers often react too late — after the agent has already lost momentum, confidence, and commissions.
Relitix Coaching Cues gives brokers two major advantages:
Early Intervention
Engage before momentum is lost.Targeted Action
Focus on the specific behavior, skill, or a gap in performance that is holding the agent back.
Instead of dashboard review alone, leaders get narrative coaching insights on every agent with clear steps for each one individually.
Cue categories: achiever, struggling, evaluate, early achiever
Every Coaching Cue falls into one of four categories and how leaders should respond:
- Achiever: Indicates agents performing strongly or above expected patterns. Useful for recognition, retention, and positive reinforcement.
- Struggling: Flags agents who are underperforming or deviating from historically successful patterns. These are the highest-priority coaching opportunities.
- Evaluate: Highlights agents who aren’t necessarily struggling but require a closer look — their trajectory shows early signs of risk or inconsistency.
- Early Achiever: Identifies newer agents who are outperforming benchmarks for their tenure or experience level. Ideal for nurturing potential rising stars.
Stronger coaching efficiency: from individuals to groups
Because cues are searchable, leaders can instantly see cohorts of agents with similar issues, such as weakening pipelines or loss of momentum. This enables efficient group workshops, targeted training, and scalable coaching programs instead of one-off interventions. Instead of coaching one agent at a time, leaders can coach the right groups together, maximizing the impact of their time and strengthening team-wide performance.
In summary
Underperforming agents don’t need general training or vague encouragement — they need targeted, data-backed direction. Relitix Coaching Cues deliver that direction with unmatched accuracy and context. By categorizing performance, identifying risk early, and making insights searchable, Coaching Cues empower brokers to:
Coach the right agents
Coach at the right time
Coach on the right behaviors
This creates a brokerage environment where more agents succeed, more listings close, and coaching becomes a strategic differentiator rather than a reactive obligation.
How to find groups of agents by coaching category
About Relitix
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 180+ U.S. markets. Profiling over 1.5 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.
Media Contact
Relitix LLC
Email: marketing@relitix.com
Website: relitix.com
By Rob Uhrina, Head of Marketing, Relitix
Published: August 29, 2025
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