AI Listing Risk: How Healthy is Your Real Estate Listing Pipeline?
Included in Relitix Office Performance
By Rob Uhrina, Head of Marketing, Relitix
Published: August 29, 2025
Relitix AI-Powered "Listing Risk" Assessment
How healthy is your real estate listing pipeline? Did you know that more than 1/4 of today’s listings will never close? Knowing where listings stand isn’t just data. It’s how you stay ahead, make smarter moves, and drive results before deals run sour and clients get frustrated.
Spot troubled listings fast
When juggling a large inventory of listings, spotting troubled ones across your entire pipeline takes time. AI tools, such as listing risk, help you isolate that inventory quickly, across dozens and 100s of listings at once and act promptly to optimize their success.
Coaching agents to close
When listings are in trouble (or at risk), managers and coaches can then provide listing agents with the right support at the right time to help them overcome obstacles and keep deals on track. When agents receive the right support, sellers experience better communication, faster action, and greater confidence.
Why "list risk" is vital to long term success
- Stagnant listings can drain your bottom line. “List Risk” helps you identify them fast and avoid unnecessary costs before opportunity fades.
- Prioritizing at-risk listings and addressing underperforming ones, helps you maintain clients and avoid losing deals.
- Getting fast, actionable insights to make informed decisions helps you react when listings lose traction, setting the stage for strategy and prioritizing your next move.
- Identifying underperforming listings instantly and in real time — across your enterprise — frees up your time to focus on strategy rather than deep MLS analysis.
Knowing the risk of each listing in your inventory isn’t just data—it’s your edge in maintaining solid GCI. It’s how you stay ahead, make smarter moves, and drive results before deals go off track or clients consider switching agents or firms.
Listing risk capabilities provide brokerages with a strategic advantage
From a strategic perspective, top-tier brokerages can increase their Gross Commission Income (GCI) most directly by boosting the close rate of their active listing pipeline. Every listing that moves from active to sold not only drives revenue but also strengthens market credibility, referral opportunities, and agent confidence.
By having tools to uncover listing conversion problems across your entire sales pipeline and the ability to focus immediate attention on troubled listings—through better pricing strategies, market analytics, timely follow-ups, and agent coaching—leaders can maximize the value of every listing across their brokerage. It’s not just about how many listings; it’s about turning the listings you already have into consistent, predictable revenue. The higher the close rate, the more efficiently your team drives GCI growth and without increasing marketing spend or operational overhead.
See how to do it Relitix Office.
About Relitix
Relitix, a leader in AI-powered brokerage management, supports real estate leaders across 180+ U.S. markets. Profiling over 1.5 million agents and brokers, Relitix delivers unparalleled insights to help brokerages recruit, coach, and retain top-performing talent while driving operational efficiency and growth. At the forefront of this innovation is the Relitix Office platform, a groundbreaking solution offering real-time intelligence on agents, offices and listings, including at-risk listings, agent performance, M&A opportunities, and competitive positioning. By leveraging advanced AI and data science, Relitix empowers brokerages to make smarter decisions, accelerate growth, and gain a definitive edge in an ever-evolving market. Learn more at www.relitix.com.
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Website: relitix.com
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