Agent Retention in the New Year: 5 Tips for Real Estate Brokers

By Diana Zaya – VP of Sales/Marketing – Relitix

Real estate brokers play a crucial role in the success of their agents, as they provide support, resources, and guidance to help agents grow their businesses. One important aspect of a broker’s job is agent retention or the process of keeping experienced agents on the team and helping them succeed.

Here are some strategies that brokers can use to approach agent retention:

1.      Offer ongoing training and professional development opportunities: Providing access to training and development resources can help agents stay up to date on industry trends and improve their skills. This can include in-person seminars, online courses, and mentorship programs.

 2.      Foster a positive team culture: A supportive and collaborative team culture can go a long way in retaining agents. This includes promoting open communication, recognizing and rewarding top performers, and creating a welcoming and inclusive work environment.

3.      Provide marketing and lead generation support: Brokers can help agents generate leads and close more deals by providing marketing resources and support. This might include providing access to a shared CRM system, creating marketing materials, and offering advice on lead generation strategies.

4.      Offer competitive compensation and benefits: Agents are more likely to stay with a brokerage that offers competitive compensation and benefits packages. This might include commissions, bonuses, and perks such as health insurance and retirement plans.

5.      Foster a sense of community and collaboration: Creating a sense of community and fostering collaboration among agents can help build relationships and encourage agents to stay with the brokerage. This might include hosting events, creating a private social media group, or simply encouraging agents to work together and share resources.

6.      Work with Relitix: Relitix offers a range of services that can help real estate leaders stay connected with their agent pools and make informed decisions about agent recruitment. By working with Relitix, you can access agent trend data and receive coaching cues and prompts to help you optimize your recruitment efforts. To learn more, contact Relitix at

By implementing these strategies, brokers can create a supportive and rewarding work environment that helps retain top agents and drive the success of the brokerage.