Relitix Founder Speaks at Realty Alliance Gathering

On April 21, Relitix Founder and President Rob Keefe addressed key senior executives from large brokerages around the U.S. on the topic of AI and residential real estate brokerage management. The AI revolution has transformed many industries but its impact in residential real estate brokerage has largely been confined to lead acquisition and other agent-focused applications. Rob gave an overview of the state of machine learning and artificial intelligence with numerous examples, both in production and conceptual, which would bring the power of this technology to brokerage management. Topics included Relitix’s groundbreaking Switch Risk and Rookie Potential Ratings which use predictive analytics to predict individual agent behavior and a conceptual framework for an AI-assisted contact review platform for supervising brokers. “Ours is a people-focused business and people will always remain at the center,” said Rob, “but a partnership between human and AI can be an unbeatable combination combining the soft skills of the human with superhuman pattern recognition capabilities. This AI-human partnership will be transformative in our industry.”